Domino's Pizza
Intelly Core + Consulting
The Background
Artificial Intelligence has received tremendous attention in recent years. Thanks to fast internet and cheap data storage, the amount of data generated and collected from business activities is unprecedented. Yet, most of the data is unexploited or used. Domino's Pizza Taiwan, like many enterprises in our world, has collected massive data from online orders to pizza deliveries. The next sensible step is using the data to make smart business decisions.
The Roadmap
Domino's long-term goal is to turn the organization into an AI-enabled enterprise. To reach this goal, AI needs to be integrated into the entire business framework. Intelly AI team was tasked with building a business-ready analytics foundation and a scalable AI-Driven system. With this solid foundation, Domino's Pizza can cross the chasm from data collection to AI decision-making and become an AI-enabled enterprise.
Why Intelly AI?
While Domino's Pizza is building a dedicated AI division, Intelly AI as an interim team has come up with the roadmap and built the groundwork for the long-term goal. The team uses Intelly Core's APIs to import data from Domino's databases during the training phase and created a web portal for marketing decision-makers. The portal identifies customers of different characteristics, and the AI suggests business activities that can boost customer satisfaction.
The Impact
Domino's Pizza sees firsthand how AI help delivers incredible customer satisfaction through tailored experiences. Thanks to Intelly Core and its comprehensive APIs, the system can constantly be tuned and improved with new data set and new models. In addition, the successful adoption has provided a standardized process for Domino's Pizza to introduce AI into other business frameworks. With Intelly Core and a dedicated AI team, Domino's Pizza is poised to enter the next level of success.